Each and every item that I specify and purchase for a model home, including the colors of the object and the names on the books, are carefully selected to create a cohesive story as a selling point for my clients.

Color is crucially important in merchandising as well. Subconscious reactions to color help in selling the lifestyle story to buyers. Specific shades of colors are reflective of the demographic to which the home builders are targeting. Typically model homes are much more colorful and deliberate than a residential home.